Convergence

What is convergence culture? Is is the flow of content across multiple media platforms, multiple media industries, and getting entertainment the way the consumer wants it! The convergence culture is not only who is speaking, but what they are talking about. Creative Engagement? Allows the target market to engage in the decision making process. An example is when we look at viewers being able to vote for their favorite contestant on American Idol, or Survivor spoiling where the next season will take place. Participators engaging? With todays available technology, people are able to engage and participate, modify, and amend their favorite shows. In todays society, not only are we a factor, but we are also always connected. From LTE phones to tablets, we are always keeping track of our favorite content.